My Artwork for The Art of Insight Exhibition
Before the outbreak of the pandemic, there was no shortage of daily challenges. The spread of Covid-19 and its terrible and unexpected threat have unhinged the rules of known fears, generating a measurable increase in anxiety in the population.
For this reason, an emerging trend has been consolidating: 75% of consumers say they want to escape the gravity of life through the enjoyment of lighter and more funny contents and experiences*. People’s concerns often relate to the fundamentals of survival: 43% of Millennials and 41% of Gen Z** say they fear a worsening of local economies in 2022.
In addition, 77% of consumers would like to be supported by brands in times of crisis***.
I decided to represent this insight through my own personal experience, in the form of an avatar, the beautiful Fanny. Fanny clearly feels the gravity of life around her and tries not to see it, to fragment her vision of her and fill it with something else, to find her “fun antidote”.
Have you ever experienced that feeling of a happy and altered world when you get on a carousel as a child? Or when you look inside a kaleidoscope? Fanny takes these feelings and plunges into them, becoming a kaleidoscope, but empty, to be filled with precious stones, pure gems of cold flashes, which not only alter her body and her vision, but also that of those around her, transforming it into a carousel of light. Spinning photonic fun.
